The new normal: Higher inventory, longer timelines

• More options for buyers: Inventory has been on the rise across the metro area. In August, we saw active listings climb to near-decade highs. For buyers, this means more choices and significantly more negotiating power than in recent years.
• A "cooler" but not "cold" market: This inventory growth is the main reason homes are spending more time on the market. In many counties, the average days on market is trending up, a natural cool-down from the breakneck pace of the last few years.
• Sellers are adjusting their expectations: Many sellers are still expecting the bidding wars of the past and are initially pricing their homes too high. This often leads to price reductions down the line. Correctly pricing your home from day one is more crucial than ever to attract the right buyers and sell for the best price.

The price puzzle: Affordability in focus

• Affordability remains a challenge: Despite some slight dips, the median home price in metro Atlanta continues to require a household income that is out of reach for many, especially first-time buyers.
• Who is buying and selling now?: With affordability hurdles, we are seeing a shift in who is active in the market. The median age of sellers is 63, while the average age of first-time buyers has risen to 38. This shows that the market is increasingly shaped by older, wealthier, and cash-paying buyers.

Navigating the market: Tips for today's buyers and sellers

• You have more leverage: The growing inventory is your biggest asset. You no longer have to panic and jump into a bidding war. Take your time, weigh your options, and use this opportunity to negotiate.
• Consider creative solutions: Don't let higher mortgage rates sideline your homeownership dreams. Our ERA agents can help you explore options like interest rate buydowns or down payment assistance programs to help with affordability.

• Price it right from the start: Overpricing your home is the most common mistake in a cooling market. Competitive pricing is key to generating early interest and preventing your home from sitting on the market for too long, which can lead to larger price cuts later.
• Focus on value, not just price: In a market with more inventory, presenting your home in the best possible light is essential. Talk to your ERA Sunrise agent about the improvements that offer the best return on investment.

Looking ahead: What to expect for the rest of 2025

• Stabilizing rates: While we aren't likely to see a return to the historic low rates of a few years ago, mortgage rates are expected to stay relatively stable for the rest of the year, likely within a predictable range.
• Continued shift to balance: We expect the Atlanta market to continue its transition toward a more balanced, "normal" environment, benefiting buyers with more choice while encouraging sellers to be more strategic.

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